About Us


Swindle My Soul is an online concept born in 2017 inspired by the locally owned, one and only Swindlers boutique in Tucson, Arizona.

Our goal is to grow with our customers & bring a cultivated selection of items we are truly passionate about.

We stock a portfolio of labels and brands, some familiar, some unheard of but radical creators trying to make their way in this ever changing industry. We also hand make and create some of our own products and jewelry. Swindle My Soul has recently incorporated furniture and home goods into its product library so our customers can more fully build a lifestyle that reflects their inner creativity. We proudly support and collaborate with local artists whenever possible.

How did we get started?

It wasn’t long before Christina Henneke, owner of Swindlers, knew it was time to bring an online aspect to the shop. In 2014 she had her first child, a beautiful curly blonde named Emery, and to no surprise the online store fell second to being a Mom.

Three years later while dining at a Thai food restaurant in Vegas, an idea was formed with Store Manager, Dakota Tudisco Guntert. The pair collaborated on a business plan to bring Swindlers into the realm of of online shopping.

Dakota began working for Swindlers in 2014 while studying at the University of Arizona. Three years later she manages the staff, heads the merchandising and assists Christina in buying for the shop. Together, they make a unique and creative team with an unmistakable eye for amazing clothing, furniture and artwork.

Swindle My Soul became a partnership inspired by the soul of the southwest desert and the allure of worldwide goods.

Read below to find out more about the Swindlers flagship store...

Tucson, AZ is where it all began. Originally founded by Christina Henneke & Rachel Schneider in 2008...The edgy and eclectic clothing boutique has a well-established cult following and caters to University students as well as locals of all ages.  This “Retail Utopia of Awesomeness,” a tagline coined when the shop first opened, has taken on a life of its own, constantly morphing and changing personas as the shop takes in new employees and new customers, rising to meet new inspirations and new visions. Women owned & operated from the start, Swindlers has been fortunate to have many talented hands help in the building of the brand. We really couldn't have done it without them.

Stop in today to meet some of the beautiful ladies who help the shop prosper today!

906 e University Blvd. Tucson, AZ 85719

....Hope to see you soon.

Thank you to all of our customers that support us & let us do what we do.